Sobre o projeto
arfanzi: primeiro lançamento
Identidade Visual
Logotipo
Branding
Marca
Embalagens
Ilustração
3D
Social Media
Há três anos desenvolvemos a identidade completa da Arfanzi, marca especializada em cuidados capilares e skincare. O projeto começou com a criação do logotipo, que estabeleceu a linguagem visual para todo o ecossistema da marca.
A partir dessa base, expandimos para o design de embalagens, desenvolvimento de conceitos 3D para visualização de produtos e direção criativa de todas as campanhas de lançamento.
Nossa atuação inclui:
Identidade visual e sistema de marca;
Design de embalagens para linha completa de produtos;
Ilustrações personalizadas para embalagens;
Modelagem e renderização 3D para prototipagem e aprovação;
Assets para campanhas publicitárias;
Conteúdo para redes sociais e e-commerce.
Início do projeto: 2022
Ilustrador: Eduardo Gomes
Social Media: Jean Corrêa
Design de marca: Marlon Lacerda
3D Design: Marlon Lacerda
Design de embalagem: Marlon Lacerda
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Novo lançamento
arfanzi: hialoliso
Identidade Visual
Logotipo
Branding
Marca
Embalagens
Ilustração
3D
Social Media
O Hialoliso marcou a entrada da Arfanzi no segmento de alisamento capilar com uma proposta ousada: tornar o tratamento profissional acessível e divertido. Desenvolvemos toda a estratégia de produto, desde o conceito até a evolução da embalagem após o sucesso inicial de vendas.
O projeto quebrou os códigos visuais do segmento, tradicionalmente sério e técnico, trazendo uma embalagem roxa vibrante que comunica leveza e modernidade. O naming "Hialoliso" brinca com o ingrediente principal (ácido hialurônico) e o resultado desejado, criando uma identidade própria e memorável.
Nossa atuação abrangeu:
Conceito e naming
Design de embalagem
Modelagem 3D do produto
Comercial de lançamento
Conteúdo para redes sociais
Página de e-commerce
O resultado foi um case que prova que produtos técnicos podem ter personalidade, criando conexão emocional com o público e se destacando em um mercado saturado de embalagens convencionais.
Lançado em: 2023
3D Design: Marlon Lacerda
Design de embalagem: Marlon Lacerda
Novo lançamento
arfanzi: cronograma capilar
Marca
Embalagens
Ilustração
3D
Social Media
Motion
O Cronograma Capilar Arfanzi nasceu da vontade de criar um sistema de tratamento que fosse ao mesmo tempo eficaz e divertido. A solução veio através de três máscaras com personalidades únicas: Jabothidrata (hidratação), Reconspitaya (reconstrução) e Pitanga Power (nutrição), nomes que brincam com frutas brasileiras e suas funções capilares.
Cada máscara ganhou vida através de ilustrações exclusivas e fragrâncias frutadas que transformam a rotina de cuidados em uma experiência sensorial completa. As embalagens foram pensadas para funcionar tanto individualmente quanto como um kit coordenado.
Nossa atuação abrangeu:
Naming e conceito dos produtos
Design de embalagens
Ilustrações personalizadas
Prototipagem e amostras
Supervisão de produção gráfica
Validação de cores com fornecedores
Campanha de lançamento
O resultado foi um produto que se destaca no mercado pela originalidade do conceito e pela execução impecável, do conceito criativo até a prateleira.
Sobre o projeto
arfanzi: Encantadora de fios
Embalagens
Ilustração
3D
Criamos uma identidade visual lúdica e vibrante para a nova máscara de hidratação da Arfanzi. O projeto tem como destaque uma ilustração exclusiva de uma garota encantando seus cabelos, combinada com uma paleta ousada de azul elétrico, rosa e verde.
A embalagem quebra os padrões do segmento com sua linguagem visual divertida, tipografia expressiva e elementos mágicos como estrelas e brilhos. O resultado é uma embalagem que se destaca na prateleira e cria conexão instantânea com o público jovem.
Nossa atuação incluiu:
Ilustração personalizada
Design de embalagem
Direção de arte
Adaptação para diferentes formatos
Lançado em: 2024
Ilustrador: Eduardo Gomes
Design de Embalagem: Marlon Lacerda
ESTUDIO CRIATIVO MULTIDISCIPLINAR DE DESIGN E TECNOLOGIA
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